Post by moon125 on Nov 10, 2024 15:12:22 GMT 10
Yandex has developed the Campaign Master service for automated advertising placement. The service was launched in the spring of 2021 and has already managed to impress even experienced marketers.
Now users have the opportunity to create advertisements in a matter of minutes. To start an advertising campaign, you need to select the target audience and set the budget, before that specifying the link to the promoted site.
What about the ad? Initially, only one ad shopify website design could be created for one advertising campaign, but soon the functionality expanded significantly - now Yandex independently generates up to five different ads. Then the system tests and selects ads with high conversion. The most effective of them receive a greater number of impressions.
Pros and cons of the service
The advantages of the "Campaign Wizard" include:
The service significantly simplifies the setup of advertising in Yandex.Direct. Ease of use makes it suitable for both beginners who lack knowledge and experienced users - they, in turn, can reduce the time for setting up an advertising campaign.
But the final decision is made by the user, that is, you, and this tool only offers hints for filling out forms.
Almost instant launch of ads - the smallest budget is only 300 rubles.
All parameters are collected on one page and are easy to read. Therefore, from the setup to the start of work, it takes only a few minutes.
But "Campaign Wizard" also has its downsides:
There is no option to add negative words immediately as a list. And without them, advertising is displayed for ineffective queries with low conversion, which leads to a drain of invested funds.
There is no special field for entering negative words. But they can be added to the general list of keywords. To do this, you need to put the "-" sign before the word in the key phrase.
A very small number of keywords are generated by the service, and adding additional keywords manually is inconvenient and takes too long.
Clicks on ads differ in cost because the ads themselves participate in different auctions.
Only one ad is created for all keywords, which reduces the relevance of the ad to the search query.
Advertisers' opinions on the effectiveness of "Campaign Wizard"
A common limitation of the Campaign Wizard that reviewers mention is the inability to change ad timing and add negative keywords.
As always, there is no clear opinion: some say that everything is great, others believe that this is both an opportunity to set up advertising in a short time and to quickly empty your budget.
2-reviews-about-the-company-master.jpg
The service does not provide any guarantees for compensation if something goes wrong. In case of an unusual surge in statistics, it is suggested to write to Yandex.Direct support for verification.
It is not surprising that advertisers are reluctant to trust machine algorithms, given that in this case everything happens at their own risk.
Tips for using the Campaign Wizard effectively
3-tips-for-using-the-master-company.jpg
You should not define automatic Metrica goals as goals in auto strategies!
For example, pressing the "Call" button or clicking on a phone number is not the same as making a call. You will be charged for the click, but the call may not happen. The person may have accidentally clicked the button or changed their mind about calling.
And when you click on the submit button, the "Form Submission" auto-goal starts working. Even if the form was not filled out and the person clicked on the button, the money will be written off for the conversion, because the auto-goal does not check the form validation.
Be careful when setting goals and don't forget to check that they are being achieved correctly.
You shouldn't change the settings too many times.
If you frequently change your ad copy, images, keywords, strategy, and goal, don't be surprised that your campaign isn't working. Let the algorithm collect statistics and find your customers among the target audience.
Advertising campaigns cannot be allowed to run uncontrolled.
It is a mistake to think that it is enough to turn on the "Campaign Wizard" and sales will come by themselves. Although in the previous point I emphasize the need to be patient and not make frequent changes - this does not mean that you do not need to monitor the campaign at all.
It is important to analyze visits in Webvisor, closely monitor statistics of impressions and clicks, draw appropriate conclusions, and adjust the landing page based on them. Analyze the target price and slowly increase it to expand coverage.
Now users have the opportunity to create advertisements in a matter of minutes. To start an advertising campaign, you need to select the target audience and set the budget, before that specifying the link to the promoted site.
What about the ad? Initially, only one ad shopify website design could be created for one advertising campaign, but soon the functionality expanded significantly - now Yandex independently generates up to five different ads. Then the system tests and selects ads with high conversion. The most effective of them receive a greater number of impressions.
Pros and cons of the service
The advantages of the "Campaign Wizard" include:
The service significantly simplifies the setup of advertising in Yandex.Direct. Ease of use makes it suitable for both beginners who lack knowledge and experienced users - they, in turn, can reduce the time for setting up an advertising campaign.
But the final decision is made by the user, that is, you, and this tool only offers hints for filling out forms.
Almost instant launch of ads - the smallest budget is only 300 rubles.
All parameters are collected on one page and are easy to read. Therefore, from the setup to the start of work, it takes only a few minutes.
But "Campaign Wizard" also has its downsides:
There is no option to add negative words immediately as a list. And without them, advertising is displayed for ineffective queries with low conversion, which leads to a drain of invested funds.
There is no special field for entering negative words. But they can be added to the general list of keywords. To do this, you need to put the "-" sign before the word in the key phrase.
A very small number of keywords are generated by the service, and adding additional keywords manually is inconvenient and takes too long.
Clicks on ads differ in cost because the ads themselves participate in different auctions.
Only one ad is created for all keywords, which reduces the relevance of the ad to the search query.
Advertisers' opinions on the effectiveness of "Campaign Wizard"
A common limitation of the Campaign Wizard that reviewers mention is the inability to change ad timing and add negative keywords.
As always, there is no clear opinion: some say that everything is great, others believe that this is both an opportunity to set up advertising in a short time and to quickly empty your budget.
2-reviews-about-the-company-master.jpg
The service does not provide any guarantees for compensation if something goes wrong. In case of an unusual surge in statistics, it is suggested to write to Yandex.Direct support for verification.
It is not surprising that advertisers are reluctant to trust machine algorithms, given that in this case everything happens at their own risk.
Tips for using the Campaign Wizard effectively
3-tips-for-using-the-master-company.jpg
You should not define automatic Metrica goals as goals in auto strategies!
For example, pressing the "Call" button or clicking on a phone number is not the same as making a call. You will be charged for the click, but the call may not happen. The person may have accidentally clicked the button or changed their mind about calling.
And when you click on the submit button, the "Form Submission" auto-goal starts working. Even if the form was not filled out and the person clicked on the button, the money will be written off for the conversion, because the auto-goal does not check the form validation.
Be careful when setting goals and don't forget to check that they are being achieved correctly.
You shouldn't change the settings too many times.
If you frequently change your ad copy, images, keywords, strategy, and goal, don't be surprised that your campaign isn't working. Let the algorithm collect statistics and find your customers among the target audience.
Advertising campaigns cannot be allowed to run uncontrolled.
It is a mistake to think that it is enough to turn on the "Campaign Wizard" and sales will come by themselves. Although in the previous point I emphasize the need to be patient and not make frequent changes - this does not mean that you do not need to monitor the campaign at all.
It is important to analyze visits in Webvisor, closely monitor statistics of impressions and clicks, draw appropriate conclusions, and adjust the landing page based on them. Analyze the target price and slowly increase it to expand coverage.